BMW - The i Stunt Project
Objective
The ideas could be something China-heavy, but doesn’t need to walk away
from reasonating to the world, or something all about key features,
while brand vision is worth highlighting too.
For measure of success, if “BMW i Stunt Project” is a window to quickly
spread the word of mouth about what her innovation brings to the world,
we don’t merely look at an idea as a piece of creative gem;
it needs to be highly recongized by the volume PR buzz draw.
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