BMW Aftersales 2018 Branding Campaign
Launched in 2018, BMW Aftersales approached Serviceplan China
to develop a concept and campaign that is tailor made for their 2018 branding image.
The BMW Aftersales team wants to set a new friendly branding image to customers,
while also being reliable and trustworthy.
Working closely together with the team,
we discovered the trend in Chinese advertising, especially in car industry,
and we also considered about the AG’s branding image.
We created this series of lifestyle photos that accommodate our target audience needs.
Responsbilities: Concept / Art Direction